So you have a business or personal brand that you promote on various social accounts as consistent as your personal and professional life allows you too. The key to staying persistent with posting on platforms for your brand is having some sort of structure and plan. This is why content calendars are so important. A content calendar is a working document (usually a spreadsheet) within your team that allows you to manage what will be posted and what has already been posted. Check out these three reasons a content calendar can enhance your digital strategy.
Organization – Suddenly, it’s the middle of the week and you’re scrambling for a post for your brand at the last minute. While running a business, this can sometimes be stressful because you may not always have something impactful or engaging enough to convert those followers into customers. Setting up a content calendar at the top of the week can help you and your team be at ease because you’ll know what’s being covered for the week. It’s always best to be prepared with a strategy and game plan when marketing your brand online.
Consistency – I cannot stress enough how important it is to remain consistent on your brand’s social media channel. Constant posting on platforms not only shows your followers that you’re an industry authority but also lets people know that you’re always in tune and up-to-date with your online community in general.
Repurposing Content – We all love a good throwback photo or video clip. It’s often an effective way to reflect on the growth and remind followers of what amazing things you covered in the past. Sometimes repurposing past content shows that your brand was the first at keeping others updated on current trends within your industry.
Want to remain consisting and organized with your brand’s online marketing and social media strategy? Work with The Gold 88 to get back on track with an impactful content calendar. Contact us to schedule your free 15-minute consultation!